Revenue Accelerator with Adil Amarsi

In this episode of the Revenue Accelerator Podcast, we have invited Adil Amarsi. Adil has 20 years of expertise and is considered one of the top underground copywriters working today. While living the life he desires in London, he has amassed almost $500,000,000 in profit for his clients. By the time Adil hit his 32nd birthday, he had written 14,722 campaigns and ads. Join me in my conversation with Adil as he shares his journey to success!

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Why should you care about what Adil does?



Adil has never been known as your run-of-the-mill copywriter since he spent a lot of time honing his craft and was always self-conscious about it. Adil loves being around people, but he doesn't like being grouped in with expectations.


Copy and Content



There is a massive difference between copywriting and content writing. When it comes down to actual content writing, it is all about telling good stories. 



How do you put feelings into a story or script for a material that allows people to feel as if 'you are there with them?'



Read your emails and your messages out loud. If you could hear yourself say what you wrote for them, you'd accept that connection request. You would never tell someone in person what they write in an email or a message after meeting them for the first time.



When you go through your sales letter writing, you essentially want to look at the conversational tone. You start with the big benefit, you create an open-loop, introduce yourself, and go through your own story - why you're there, why you're important, why you did what you did.


The playground effect



The playground effect is understanding how you can put your own story. Have your ideas, angles, and hooks, while selling it in a way that's unique and saving yourself a lot of time. 



It gives a wider range for people to exactly know what they want and what they like. 



The structure is an open field. It is important to know what toys are on the playground. If you want to write a successful sales letter, use all of them. Once you get to a point where you're good, you can incorporate all of them to make a bigger thing that works for you in functionality and process.


Structured chaos



It is the gray space between influence and manipulation. Creativity is chaotic energy. 


What is the story-based approach?



A story-based approach is identifying what drove you to what you're doing. What is your point of no return in the middle of the milestones? All your milestones are all the things you thought would never happen at one point or another. 



You can spin the same story in many ways and take the key elements from your ten big points. You live into your sales, copy your emails and sequences. That's essentially where you go from the very high-level stuff.



Headlines at the beginning, opening paragraph with an open loop, self-introduction, a story of discovery, introduction to the product after discovery, detailed product description, etc. Bonuses come way later than people realize because they should not be early on. They come after the guarantee. Each one of these processes essentially gets you through how to sell with sales. Those are the pieces, but you don't always play with them in a single story or email.


Long-form sales page and pulling content to drive traffic to the offer



Universally, you can use this in DMs. You can use these email sequences. You can do whatever it is that you want to do. Find what you love to do, and then use Adil's ideas to do it better, easier, and quicker. You're always going to need sales copy, and it works on every level.


The balance between nurture and sales


It's the equivalent of asking someone you like out on a date and making an offer to them. If you wrote it annoyingly, they would be annoyed. But if you understand how to write with prose, humor, and write with different styles, you end up having fun conversations with someone you don't know that might get them to say yes.


What can people leverage as strategies?



It depends entirely on what type of your value positioning is. Your email has to give you enough value. Value is giving someone a positive state change. You need to read everything to understand it. 


Things you need to take to heart and implement in your business to succeed



Don't tell fake stories. Be ethical in how you do things. Be chill with people. Give credit where credit is due. And finally, have fun with the process.

Resources Mentioned

Discover how Adil Amarsi runs through creating processes in his business and clients by visiting: 


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