Revenue Accelerator with Audrey Holst

Many of you don’t recognize that perfectionism is part of your Achilles heel, or if not, the entirety of what it is that’s preventing you from achieving more success. In this episode of the Revenue Accelerator Podcast, our guest is Audrey Holst. Audrey helps people recognize what perfectionism is, what it looks like, and the things associated with it—thoughts, feelings, fears, and behavior. So people can start to understand and track these behaviors in themselves. Stay tuned to learn more!

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Perfectionism is a survival mechanism that we've started with and just continued with because it seemed to work for us. But at a certain point, it becomes a hindrance and not a help. 

Tracking the behavior


Audrey teaches the concept of slowing things down and taking notice without taking action, and adjustment. Before you can make a change, you have to understand what you're working with first. A lot of people don't have the information they need. So understanding and starting to track the behaviors, notice the feelings and thoughts. Once you start to get this overall picture, you can start to dive in and take some action on them.



A lot of the stuff that perfectionism is anchored in is the nervous system. The mindset is almost a secondary thing to address. The first thing is to notice that you have this physical body. Because a physical sensation triggers a thought, start to see how you feel and connect with your visuals. Starting to reconnect gives you more information, better information, and helps you influence that stuff.


Getting on board and dealing with discomfort is a huge skill.

Imposter Syndrome


Imposter syndrome and people-pleasing are hugely related to perfectionism. It also depends on people's unique archetypes. There are different ways that people relate to their perfectionism and different ways that they show up. 

Perfectionism Archetypes


The five archetypes are the:

    1. Brake and gas perfectionist. The person who feels like they've got their foot on the gas and brake simultaneously. They're going nowhere, but it feels like they’re racing fast. 
  • Optics Perfectionist. People who patronizes aesthetics. Everything looks wonderful on the outside, but the inside is on fire.
  1. Hero perfectionist. The person who is always jumping in and saving everybody else and over-functioning but is not handling their own stuff. 
  2. Covert perfectionist. People who are close to you may not even realize that you're a perfectionist, which you struggle with. 
  3. Rigid perfectionist. They often show up in business, especially in certain leaders who use control and power to influence nicely.


Once you start to anchor and create new habits and behaviors, you’ll start to understand. This is going a lot better than you thought, which is why it's helpful to have somebody who knows what they're talking about to guide you through the process. Because then, you create positive interactions around things that you probably have a lot of negative associations with from the past. 

Red flags that could be costing you money in your business


Avoiding conversations that need to be had—avoiding telling the truth to yourself and others. Spending way too much time on stupid tasks that don't need your time. Not taking risks. If you're constantly putting the blame to others, it might be because you don't want to take responsibility yourself. Not only you are not managing yourself, you also don’t manage your time and energy well. Finally, things associated with avoidance type behaviors, procrastination type behaviors, or defensiveness are some of the red flags.

How do you move through creating change?


How do you create change? It’s getting out of isolation. Perfectionists are good at isolating because they don't want anybody to see that they don't handle all their stuff. Work with a coach, a friend, or somebody who will be with you and keep you moving forward. 

How perfectionism play into other areas of your life


Success in your business may look a certain way. But what does success in your relationships look like? What does success in your overall life look like? What is success in your downtime? It's important to make those decisions to see how those decisions impact you as a human being, your mental health, physical health, and relational health, and get clear about that.

The operating system


The operating system includes the physical, biological body. When we talk about the operating system, we're talking about the nervous system, we're talking about somebody's biology because that will have a big effect. Everybody's biology is different, and how they're wired is going to affect how they are. Your personal experiences and your ancestors’ experiences will also affect the operating system. Over time, we can rewire, relearn, and create different chemical reactions in our bodies, but you got to get on board with where you're starting. 


The first part of that process is building fortitude and building that foundation, which is noticing and discernment. 

Other things people should know


If you're starting to build awareness, you want to educate yourself a little bit more in that beginning phase. It's that whole getting honest with yourself piece. 


Look at who you're getting advice from. Make sure you're getting your advice from the people that are “present” in the world. Not just results in success and being in the world the way you want to be in the world.


Don't freaked out if you start to realize that you're a perfectionist, and you never knew about it. Perfectionism is not an inherently terrible thing, perfectionists are some of the biggest line pushers and status quo pushers out there.



Resources Mentioned

Learn more about Audrey Holst: