In this episode of the Revenue Accelerator Podcast, we have invited Billy Broas, the guy who created The Five Lightbulbs. What began as a teaching tool has now evolved into a company and brand. Billy is the marketing genius behind some of the most successful online entrepreneurs and course creators. In my conversation with Billy, he shares his marketing framework, tips on how to market and build a powerful message to create infinite depth and opportunity for creativity.
Ownership
[03:37]
What makes a good copy is one that works. Entrepreneurs who write their copy and hand it off to copywriters represent a very powerful relationship because a product invented by the entrepreneur can better express what that product is all about rather than just an idea. It will greatly assist copywriters in taking work off the entrepreneur's plate and finding new opportunities.
The Five Lightbulbs
[07:33]
Marketing is all about getting the message across, including knowing the right words to use and how to spread the message. Understanding whether your message is ready to be amplified is also critical. Otherwise, an unclear message is conveyed, rendering it unsuitable for attracting potential customers.
[09:02]
Light bulb one represents messaging customers, understanding their status quo, or understanding language. Light bulb number two represents various options that people may have and the sharing those options. Many people may find themselves in situations where they are only offered something and expected to follow through. This is one of The Five Lightbulbs' goals.
[12:29]
Consider your approach in light bulb three. Why should they choose you when there are so many other options? What does your product do in relation to Light Bulb 4? Given that there may be multiple products similar to yours, one way to persuade people to choose you is to approach your prospective client with their needs in mind; how is this product specifically tailored for them, and how is this product a solution for them.
[14:44]
Light bulb number five represents the customer's new life; how you and your product were able to make a difference in their lives.
Copywriting
[16:55]
Stop starting from the beginning. The most effective copywriters spend 80 percent of their time researching. Use tools and collaborate with others or your team to focus your efforts on more important aspects of marketing.
Consistency
[23:29]
Marketing is the process of organizing your thoughts around your organization. It allows your organization to maintain the consistency and essence of the message you are attempting to deliver, avoiding "drift" or fading of your message intent.
Conclusion
[27:10]
Marketing can be enjoyable, and one of the surprising things I've learned from talking to people about it is that it makes it feel like a game or puzzle you must solve.
Discover how Billy Broas runs through a framework of marketing by visiting:
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