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Know your Audience

 [01:42] Identifying your audience should always be your first step when producing copy. To make your copy enticing, keep in mind who you're writing it for. Think about who you're speaking to before you begin, like the way you address your audience will differ depending on where you are. In addition, remember your writing isn't for a single audience. To help you find common ground, all of your stories and interests must piece together, helping you bridge the gap between you and your readers. There is no point in writing material solely to boast about your accomplishments. The goal is to draw the reader in and have them feel like you easily relate to them. 

Ask for Permission from Clients

[04:31] Breanne is opposed to the practice of some writers bragging about their sales in public. Frequently, it's obtaining authorization from clients. It solicits recommendations, referrals, and testimonials. It is not pushy in that manner; there are a lot of coaches and consultants out there that conduct live sessions with clients in the hope that the customer would provide a testimonial during the session, which reflects poorly on you as a writer.

Socialize with your target audience.

[07:32] Engaging in dialogues is a surefire approach to producing high-quality stuff. Not only does this assist you as a writer in expanding your network, but it also assists you in narrowing down the issues on which you should focus and eliminating those with which people have little affinity. Market research is necessary. When conducting market research, it is insufficient to pose the question and accept the response; you must delve further. Consider it to be as straightforward as having a casual discussion with someone you know.

Your material should speak volumes.

[09:15] The most fundamental misunderstanding is that genuinely compelling copy attracts the appropriate individuals and pushes everyone else out of the way. Your document should intimidate those who aren't supposed to be there. The folks you want to speak with are all in on you and have a laser focus on you. They're circling in circles after you as a result of You're speaking their language and utilizing the words they require to hear the things they've been saying to themselves in their heads. Market conditions are constantly shifting. Therefore, if you do not network and communicate with others consistently, you will fall behind.

 

[11:00] Second-person language is a notion that facilitates effective and impactful copywriting. It is a critical component of any suitable material. You, our, we, and even the third person they, them, are preferable to I did this, and I had this because nobody cares and their eyes glaze away.

Utilize imagery to pique interest

[11:24] Using images will help you stand out from the crowd and reinforce your copy and content. If you're going to make use of gifts, then make use of a beach shot, and make use of emojis, then make use of emojis sparingly. Please make use of them as a replacement for bullet points in a document, in a headline, or as a way to highlight key phrases or words that will help you grab the attention of your audience immediately.

[12:04] Utilize the name feature when writing an email. If it makes sense, utilize the drop-in option to insert the person's name into the text. If you're having trouble figuring it out, try reading it aloud. Read aloud what you're submitting to make sure it's accurate.

Observe Grammar and Composition

[13:10] Ensure that your communication is both conversational and grammatically correct—conduct market research to determine your customers' terms, describe their circumstances, and include them heavily in your copy. You do not want every sentence to begin with the same word or to contain the exact phrase. However, using the verbatim language that your audience uses as gleaned from your market research in your content will convert significantly easier and faster.

[15:25] There are many formulas for different types of businesses and audiences. Any procedure does not constrain the first component. Being willing to try and experiment with new opt-ins is a great way to see how your audience reacts. You should have three to five unique points of entry into your email system. Because everyone learns and processes information, everyone processes information differently. Provide as much variation as possible in your content so that you can direct them through a nurture sequence. You must first show your audience that you are both there for the same goal before moving on to a sales presentation.  

Distinguish quality audience

[18:27] A low-cost offer is an excellent approach if you want to get people to try something new. Your low-ticket offers are like a sandy place on the lake's edge where you may dip your toes in and test the water before diving in. If you need to dramatically over-deliver on the back end, you must use low-ticket offers to hide the challenge. Establish a high bar for yourself. You don't need as many clients if your product is solely high-ticket. In other words, you will have to weed out many people to identify a small number of high-quality ones.

Be open to learning

[20:00] Do not be afraid to pursue additional education. The greater the ticket price and the more education about the change process is required, the more testimonials and social proof are needed. The less concerned people are with dollar signs, the more concerned they are with how you impact the lives of those with whom you work.

Consistency is Vital

[20:51] Consistency is critical. You could have the best material ever written, but nothing will happen if you publish it and then remain silent. Consistency is essential. It is becoming more visible daily. Determine your capacity to show up regardless of where you are. Additionally, avoid overcommitting yourself.

[21:44] Maintain Consistency and avoid regurgitating the same post over and over when it comes to how you present yourself and when you publish. It is acceptable to recycle postings; in fact, you are encouraged to do so. It is permissible to recycle emails. However, there should be enough space between them so that they do not feel similar. A human must hear anything at least 11 times before making a choice. 

Know your numbers

[25:04] The education component plays a significant role in generating sales. The thing is, you don't have to do the same thing again and over on the same channel. You may leverage yourself by saying the same thing across numerous media. It's more about storytelling and relationship building.

[29:57] Understanding what your baseline numbers are is critical from a copywriting standpoint, because any copywriter worth their weight will want to know what your conversion rate is, they'll want to see the last few emails you sent out, and they'll want to know which subject lines get the most connection with your people.

Find a good copywriter.

[31:22] Have realistic expectations when hiring a new copier, especially if you're working with a shoestring budget and someone who recently graduated from journalism school. A good copier will pay attention to the figures, conversions, engagement rates, and the actual design of your email or sales page because it matters how something looks when it's a front-facing copy. They should either have their contract with the information or be willing to sign one with your copywriter. They should be ready to sign a nondisclosure agreement. You want someone willing to work with you, but you also want to invest in your brand. They should ask for access to your programs, as well as to team meetings and sales call, so that they can better understand your business and your customers.

 

Resources Mentioned

 

Learn more about Breanna by going through her socials:

LinkedIn: https://www.linkedin.com/in/breannagunn/ 

Website: https://www.breannagunn.com/ 

Twitter: https://twitter.com/thebreannagunn_