In this episode of the Revenue Accelerator Podcast, we have invited Brittany Murphy. Over the last seven years, she has created over 300 Digital Marketing Strategies for clients locally and nationally. As a marketing director, Britney focuses on helping business owners get their phones to ring and new clients through the door, optimizing their websites and online presence. They have helped local businesses increase their revenues by an average of 30% every year.
What’s SEO?
[2:10]
SEO stands for Search Engine Optimization. We’re trying to optimize our websites for the search engines, mainly Google. We’re trying to send enough clues and signals to Google that we do, what services or products we do, and in what area we do those. So you can target very locally into your city, you can target multiple cities, or you can be someone that does sell nationally. You’re just trying to make sure that you are aware of your website – vastly across the internet for different things relevant to your products or services.
Is there a certain business level that can leverage SEO more effectively than another level?
[3:49]
Those who benefit from SEO the most are the ones who will benefit the quickest. Usually, those are emergency services or tradespeople.
[5:16]
The people who benefit the most are people in an industry or provide a product or service in which people are trying to make decisions buying very quickly. But anyone who works with something where people repeatedly search for these questions, and you provide the solution.
Does content play a role in making SEO work?
[7:39]
100%. There are over 200 factors that go into SEO to help you rank. There’s kind of more like 20 that are 75 to 80% of the chunk of the pie. That means the 180 are where you’re going to be in the super-competitive industry. You have to do all that. But if you can focus on these 20, that’s building that consistency and trust within Google. Content plays one of the biggest roles in SEO because Google can only rank you on what it can read and see on your website.
[12:25]
Having many platforms is a great thing for many small businesses. There are more places we can broadcast ourselves. But when it comes to video, audio, podcasts, as of today, Google does not tell every time they alert to something new. We had to do our digging, and Google can listen to that, but they’re not listening for SEO.
[13:12]
You want to keep doing videos, podcasts, just audio-only. All these things are still great because there are other marketing channels. You need to use these. But what you need to do is you need to use a transcription service, Otter, some AI to pull that transcription off for you. So you don’t have to do any work after that. Or if you write a summary of everything you talked about, because again, it’s the physical content and text that Google can see on your site or on other sites to help rank you further. If it’s just a video you post on YouTube with no information behind it, you better hope and pray your title is enough to get you optimized to rank, but most likely, it’s not going to. So the more content you can provide, the better.
[17:36]
Google is trying to reward people they think did enough research to make an even better post than what’s already out there because the other half of the big portion of SEO is link building.
So you get other websites to link to your article if you have a good article.
[18:05]
The easiest tip, according to Brittany, is to write a blog post, type that question in, look at your top 10. See all the areas they’re talking about in their articles; capture all of those. So the “How, Why, What” for this situation, copy all those things in and write your own content. Now you have content for each of the things that Google says are relevant. This used to be called the skyscraper strategy. So you’re trying to get above everybody else by creating more better content.
What needs to be in place on your website?
[21:35]
The grand scheme of what you would need on a website comes down to trust factors. This isn’t just for Google; it’s for the actual client you want to install.
[25:39]
You’re putting testimonials on the website to make it easy. You try to pick situations of that testimonial that are most relevant to that service you’re trying to talk about.
Is there a certain place you want to be in business before you start leveraging SEO?
[29:21]
Even if it were a brand-new business, Brittany would incorporate it. They provide value, and that’s what you’re paying them for. Working with someone from Upwork, or any of those places, building relationships, you can have some consistent content. Brittany would start there. And she would also start with this niche down as humanly possible.
[31:43]
The biggest tip Brittany gives anybody looking to do this themselves, or even working with someone, is to help your SEO company out. That tip is someone answers the phone or sees all your contact forms at work. Write down every question you get on that phone call. If you get it a second time, tally it. By the end of a week or a couple of weeks, you’ll see a list of all the questions you get. That’s where you get your content ideas from. You don’t have to be an SEO expert. You need to ask people, what are you questioning about what I do? Where are your concerns? Where are you confused on? That’s where you create the content because if you’re trying to define what that target clientele is, answering the question the way you want them to know how you do your product or service is where you’re starting to hone that in even more.
To learn more from Brittany Murphy, visit her website at:
https://www.linkedin.com/in/brittanymurphy502/
https://www.onethingmarketing.net/
Listen to Revenue Accelerator Podcast on:
Apple | Acast