Revenue Accelerator with Nina Froriep

In this episode of the Revenue Accelerator Podcast, we have invited Nina Froriep. She is an expert in the film and video production industry. Nina participated in various commercials, shows, and films and the producer and director of the Emmy Award Winning documentary film “Abraham’s Children.” Nina also helps coaches and entrepreneurs utilize video marketing for their businesses and services to gain clients. In today’s episode, she discusses video marketing and how to use it to gain clients on LinkedIn.

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How Nina started in the Video Industry
[1:10]
Nina has always been talented and an all-rounder in terms of creativity. Being curious about technology, she always tries something new, just like how she tried to invest in Cryptocurrency when it was first introduced. Thirty years ago, she discovered filmmaking and chose it over other professions because the filmmaking field has it all. Once she entered the industry, she slowly climbed up to the top.
Video Marketing
[3:36]
For the last four or five years, Nina has been focusing on teaching video marketing with a focus on LinkedIn. They use the platform to gain clients, targeting business and service coaches and entrepreneurs. They help their clients produce content for their video marketing.
[7:05]
Consistency is the key that helps in monetizing on LinkedIn. As time passes by, change has been happening, especially in technology. What works now may not be appropriate in the future. Nina shared her experience on how their company boomed during 2020-2021; however, she emphasized how 2022 differs from before.
Inbound Marketing
[11:19]
Nina values relationships a lot. When it comes to getting clients, they try their best to avoid outbound marketing and focus on inbound marketing; video marketing, after all, is part of the latter. Having great content could help people decide to reach out to you, and Inbound clients liked your content which led to them contacting you. Nina shared how she keeps track of where their clients come from – whether from a referral, a repeat client, an inbound client, or an outbound client. In her case, the clients are primarily referrals and repeat clients; otherwise, it’s an inbound with a few outbound.
Strategy and Call-to-Action
[13:36]
In content creation for video marketing, you must first have a strategy. Determine what your purpose is, your target audience, etc. Make sure to also use call-to-action. You also need to find out your video personality. Nina shared that they have created a video personality quiz to help clients more in creating content. It will help your video to convert, and your target audience will see your sincerity as it aligns with your values.
[17:33]
Call-to-action is an effective way to make your prospective clients engage with your posts. Engagement encourages prospective clients to connect with you.
Recommendations on Content Creation
[21:12]
Nina recommends having a strategy and a content calendar. A content calendar can be composed of current promotions and activities of the business, events in the world, or society. Nina shared how they are currently promoting their Bootcamp. Aside from that, she makes sure share something about the video personality test once a week or thrice per month.
[22:30]
Nina has different ways and vessels for content that she uses.
Creativity
[25:05]
It’s essential to have a structure in creativity because it creates boundaries. If there are no boundaries, then there is no creativity. You should also be flexible with your content.
[26:19]
One of the problems you can encounter in video marketing is being unable to shoot your video due to unforeseen circumstances. This is why batch producing in advance is perfect in this situation. Shooting in advance also helps enhance creativity as it establishes a creative flow, resulting in various impressive ideas.
Closing Remarks
[29:58]
You don’t necessarily need fancy equipment to shoot a video for marketing purposes. You can use your smartphone to start things off.

Resources Mentioned


Learn more about Nina by visiting: https://clockwiseproductions.com/
Or check her out on her social media accounts:
Facebook | LinkedIn | Instagram | Twitter
Listen to Revenue Accelerator Podcast on:
Apple | Acast