Have you always wished to earn your first six-figure salary? Are you tired of attempting traditional methods of generating leads and closing sales? Do you wish there was a shortcut you could take that would guarantee your success? Join Samantha Hartley in this episode of The Revenue Accelerator Podcast as she dissects the main variables to consider while making sales or obtaining quality clients.
Have you always wished to earn your first six-figure salary? Are you tired of attempting traditional methods of generating leads and closing sales? Do you wish there was a shortcut you could take that would guarantee your success? Join Samantha Hartley in this episode of The Revenue Accelerator Podcast as she dissects the main variables to consider while making sales or obtaining quality clients.
Having no idea with sales
[04:40] People have no idea how to sell. They have no idea what it implies, and they think it's horrible and disgusting. It has all of these associations for them. Samantha was increasingly required to demonstrate a technique to do so that was acceptable to them. For a long time, she mainly worked with holistic and woo-woo enterprises because that was where her friends and connections were. It was entirely and enjoyable 50% of the time.
Sales
[06:01] Sales is a very personal form of communication. When someone comes to you, they have these aspirations, dreams, and wishes, which they may or may not have shared with anyone else. Because they're so fragile and delicate, they're afraid that telling someone about their huge desire would reveal it, leaving them stuck, dissatisfied, and broken without any support.
[12:29] The first thing you should consider is working on a year-long time horizon where you can zoom out and view all of the things you would do for that client. If they have an issue, you should address it.
[13:52] Intellectual exercises are the simplest way to get people to accomplish the most they need to achieve the desired goal. It's much more about you constructing and holding a container for transformation.
Transformational Phase
[15:19] The kind of transformation you're seeking takes three to five years to occur. However, in the first year, you would frame the entire situation as though your problem were significant. It's far more prominent than you realize. It's as though we don't deal with issues like this. That is how you should position and sell these transformational encounters.
[17:20] Your transformational clientele will be those at the location you just left. You already have brand credibility with them; they know and trust you, and they have an idea of what you're capable of.
Use Jargon that everyone knows.
[17:44] Know the terminology and the issues. It would be best if you employed jargon that your audience understands. So you speak their language, and they say, Oh, okay, got it. When it comes to up-leveling your audience, a small startup organization will likely have these kinds of cultural issues. If you can talk to the top level of difficulties, those folks will hear and resonate with you.
[18:29] You can sometimes work with really successful clientele. And the trouble isn't that these clients are struggling with such minor issues; instead, the struggle for them is often between where they are and where they want to go. That distance, like the gap between where you are and where you wish to go, is terrible. That's a different language to learn.
Constantly generate leads
[19:46] you should be continually generating leads. If what you're doing isn't constantly generating leads, you're invisible. You're not aware that you're invisible, yet you are. The pandemic taken away from us was how many of us generate leads, either networking or presenting or speaking at conferences, and then networking, a lot of people-oriented activities, but we do have alternative options. Get out there, put yourself in front of new people, and look at what's working for others.
[21:23] in your local market, you're a rockstar, yet on LinkedIn, you're one of 6000 contacts. There are numerous ways to make yourself stand out. It is preferable to establish your audience and presence in your local neighborhood to meet people who are a good fit for you or the services you provide.
[27:42] one of the disciplines of being successful in a company is that you must continue to market and generate leads continuously. People will wedge themselves. Work extra hard to get a less-than-ideal client into a buying situation since they're desperate. When you have a pipeline, you can be detached since you have several possibilities.
[32:09] When you're transitioning, you want to work with next-level clients, but the clients with whom you're currently working are not those clients. What used to work for you no longer does. And what is going to work for you is not yet operational. You must go through all of your materials and eliminate all struggle language in favor of aspiration language, or you must erase everything that describes a client with whom you no longer wish to work.
[34:05]Consider customer outcomes and conclude, "Oh, this person certainly understands how to produce results for other people." It's critical to find individuals who, for example, speak the language as if they understand your culture and audience. They must obtain results for individuals like you. When you're successful in business, one of the skills you develop is the ability to adapt another person's idea to your own.
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To know more about Samantha Hartley, you can visit:
Listen to Revenue Accelerator Podcast on: